About SERHANT.
SERHANT. is the most followed real estate brand in the world, calibrated for the marketplace of tomorrow, delivering proven results for buyers, sellers, and developers. SERHANT. revolutionizes the traditional brokerage model by innovating through media and content creation and is powered by a full-service in-house film studio as well as an amplification platform that puts our properties in front of more people than anyone else.
About the Role
We are looking for a highly motivated Expansion Manager to drive the growth of SERHANT. in new markets. This role is a hybrid of strategic planning and hands-on execution, requiring a mix of project management, operations, and relationship-building skills. The Expansion Manager will be responsible for launching and sustaining new markets by working closely with cross-functional teams, including finance, media, marketing, legal, and operations.
This is not just a management role - this person will actively participate in executing tasks, navigating conflict, improving processes, and collaborating with real estate agents and internal teams to drive success.
Responsibilities:
- Planning & Market Preparation:
- Customize and execute SERHANT.’s go-to-market strategy for new regions.
- Conduct competitive analysis, assess market trends, and identify growth opportunities to inform strategic decision-making.
- Collaborate with leadership to define success metrics for each market launch.
- Create, implement and improve go-to-market playbooks, including processes, checklists and SOPs.
- Project Management:
- Lead end-to-end expansion projects with clear goals, timelines, and accountability.
- Implement best practices in project management (e.g., Agile, Lean) to streamline execution.
- Own and optimize operational processes, ensuring smooth integration with existing systems.
- Identify and proactively solve bottlenecks in the expansion process.
- Stakeholder and Relationship Management:
- Interface directly with real estate agents, leadership, and internal teams to drive expansion efforts.
- Build strong relationships with key internal stakeholders (e.g., finance, legal, marketing, operations) to align on goals.
- Lead change management efforts, ensuring adoption of new processes in go to market playbooks.
- Operational Execution:
- Set up and manage local launch operations, licensing, and compliance in each market.
- Ensure alignment with SERHANT.’s brand standards and operational playbooks.
- Monitor and improve expansion efficiency through postmortem evaluations and data-driven optimizations.
- Ensure brand consistency while allowing for market-specific adaptations.
- Performance Monitoring:
- Define and track key performance indicators (KPIs), including market adoption, revenue impact, and operational efficiency.
- Conduct post-launch assessments and refine strategies based on real-time data.
- *The company reserves the right to add or change duties at any time.
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Qualifications:
- Bachelor’s degree in business, marketing, or a related field.
- 5+ years in business development, real estate, or market expansion, with a proven track record of leading successful growth initiatives.
- Experience in Project Management
- Strong understanding of the real estate market, trends, and operations.
- Entrepreneurial mindset with a passion for innovation and growth.
- Ability to thrive in a fast-paced, dynamic environment.
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Skills:
- Strategic thinker with excellent analytical and problem-solving abilities.
- Exceptional project management skills, with the ability to manage multiple priorities.
- Strong negotiation and relationship-building skills.
- Excellent communication and presentation skills.
- Change Management, high emotional intelligence.
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Hiring Statement
SERHANT. is committed to providing a workplace free from discrimination or harassment. We expect every member of the SERHANT. community to do their part to cultivate and maintain an environment where everyone has the opportunity to feel included and is afforded the respect and dignity they deserve.
Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly, and we provide equal employment opportunities to all qualified candidates and staff. We examine our unconscious biases and take responsibility for always striving to create an inclusive environment that makes every employee and candidate feel welcome.
