About SERHANT.
SERHANT. is the most followed real estate brand in the world, calibrated for the marketplace of tomorrow, delivering proven results for buyers, sellers, and developers. SERHANT. revolutionizes the traditional brokerage model by innovating through media and content creation and is powered by a full-service in-house film studio as well as an amplification platform that puts our properties in front of more people than anyone else.
SERHANT. ID Lab is the in-house creative agency behind all marketing at SERHANT., supporting agents, listings, new developments, and brand campaigns. We’re a collaborative, fast-moving team of designers, marketers, and brand strategists that delivers standout marketing for the most followed real estate brand in the world.
About the Role
We’re seeking a Creative Content Strategist to join our team and lead how we scale brand-aligned messaging across the business - from agent bios to high-end property storytelling to new development campaigns. You’ll partner closely with designers, upskill the team, and build systems that allow creative content to be delivered faster, smarter, and more strategically.
Responsibilities:
- Write and refine brand-aligned content for agent branding packages, listings, and campaigns
- Conduct discovery calls or review intake forms to uncover agent voice, tone, and positioning
- Use and evolve AI-based workflows (e.g., ChatGPT) to generate, edit, and deliver content at scale
- Translate agent insights and creative strategy into compelling, personality-driven copy
- Collaborate with designers to ensure seamless visual and verbal alignment across deliverables
- Build tone-of-voice guides, prompt libraries, content QA processes, and scalable copy systems
- Support the creative team with messaging frameworks for new developments, workshops, and platform launches
- Mentor and train designers and team members on tone editing, GPT prompting, and narrative thinking
- *The company reserves the right to add or change duties at any time.
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Qualifications:
- 4–6 years of experience in content strategy, copywriting, or brand storytelling. Marketing / Communications background is a plus.
- Strong writing and editing skills - especially voice-driven copy with brand consistency
- Experience with project management tools like ClickUp, Airtable, Notion
- Familiarity with AI content generation (ChatGPT or similar) as part of a creative workflow
- Confident collaborating with designers and marketing teammates
- Operational mindset: builds systems and repeatable processes, not one-off solutions
- Bonus points for experience in real estate, personal branding, or luxury/lifestyle marketing
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Skills:
- You’re a strong editor who knows how to bring a voice to life
- You love helping others tell their story - and making it sound good
- You’re energized by teaching others how to use tools, frameworks, and systems
- You see content as both creative and strategic
- You believe great messaging and great design should always work together
- You thrive on optimizing processes for scale - and love leveraging AI to do it smarter
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Hiring Statement
SERHANT. is committed to providing a workplace free from discrimination or harassment. We expect every member of the SERHANT. community to do their part to cultivate and maintain an environment where everyone has the opportunity to feel included and is afforded the respect and dignity they deserve.
Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly, and we provide equal employment opportunities to all qualified candidates and staff. We examine our unconscious biases and take responsibility for always striving to create an inclusive environment that makes every employee and candidate feel welcome.
