BOSTON, MASSACHUSETTS – Wednesday, January 14, 2026 – SERHANT., the globally recognized, and Most Innovative¹ luxury real estate brand, is making its first entry into the Boston, Massachusetts area, and completes its expansion and presence now to all of the major East Coast cities. The Boston entry begins a pipeline of 30 agents, uniting some of the region’s top-performing talent. Collectively, these agents and teams have generated more than $500 million in closed sales volume over the past twelve months. The Boston opening marks the first of several new market expansions planned for SERHANT. in 2026.
SERHANT.’s expansion to Boston also marks a homecoming for founder and CEO Ryan Serhant, who was raised in Topsfield, Massachusetts. As one of the most visible and influential real estate companies in the world, SERHANT. is the subject of Netflix’s hit real estate reality series, Owning Manhattan, and is an AI-first brokerage credited with redefining how real estate is sold and marketed, and is the most-followed real estate brand globally with more than 9 million followers across all channels.
“Boston is where my real entrepreneurial story began, growing up on the north shore, learning to drive on Route 128 with no on-ramps, and I couldn’t be more excited to open SERHANT. here,” said Ryan Serhant, Founder and CEO. “We are the country’s only AI-first real estate brokerage, supporting our agent and client-obsessed approach. Boston’s legacy demands a future-built platform, and this launch sets a new standard for elite agents while elevating the luxury experience for buyers, sellers, developers and owners across Massachusetts.”
SERHANT.’s Massachusetts region will be led by Christopher J. Delaney, as Managing Director. A 32-year veteran of the Boston real estate industry, Delaney has built extensive experience across residential and commercial brokerage, new development, and technology-driven ventures. He most recently served as Regional Director for Berkshire Hathaway HomeServices in Boston and has led multiple startups integrating real estate, finance, and digital innovation. Deborah Hauser, who joined SERHANT. in August 2025 as Regional Managing Director of New York, Rhode Island, and Connecticut will also oversee Massachusetts.
“After decades in real estate and tech-driven ventures, joining SERHANT. is the most exciting opportunity I’ve seen to combine experience, technology, and innovation to reshape how real estate is done,” said Delaney. “Boston’s luxury market is ready for an innovative brokerage that brings next-generation tools, media, and AI to support both agents and clients.”
Founded in 2020 in New York City, SERHANT. has quickly become one of the fastest-growing and top-ranking real estate firms in the nation, with more than 1,500 agents and 200 full-time team members. The firm operates in Arizona, Connecticut, Florida, Georgia, Maryland, New Jersey, Nevada, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Virginia, Washington, D.C., and now Massachusetts. SERHANT. combines award-winning marketing, advanced technology, and dynamic media strategies to elevate the agent and client experience.
SERHANT. differentiates itself with a forward-thinking, agent-first model: rather than acquiring agents or brokerages, it identifies strong local principals and builds high-performing teams around them. With a philosophy of “people first, culture second, sales volume third,” SERHANT. emphasizes sustainable growth, community focus, and innovation. From its proprietary AI platform, S.MPLE, to its in-house creative agency ID Lab, and content production through SERHANT. Studios, the company provides agents with tools to scale, reach wider audiences, and deliver unparalleled client experiences.
About SERHANT.
SERHANT. is a multidimensional real estate and media company designed for the marketplace of tomorrow. The company grew from the #1 ranked sales team in New York City into a full-service brokerage, digital education platform, and creative film studio that develops content for social, sharing and streaming. This model is revolutionizing the real estate industry and transcending it to the tech, media, education, and entertainment industries. The SERHANT. real estate brokerage operates in Arizona, Connecticut, Florida, Georgia, Maryland, Massachusetts, New Jersey, Nevada, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Virginia, and Washington, D.C. with more than 1,500 agents, and includes residential real estate and specialty divisions SERHANT. Signature, focused on high net-worth clientele and properties priced over $10 million USD, and SERHANT. New Development, focused on the sales and marketing of new construction projects, complete with its complementary ID Lab which forms the brand identity and marketing for developments. SERHANT. Studios, its full-service film studio and production division, concepts and distributes all content from social assets to the streaming channel LISTED on YouTube. SellIt.com, the global digital education and innovation arm of the company has more than 40,000 members across more than 130 countries. SERHANT. was founded in September 2020 by top real estate broker Ryan Serhant, with a commitment and vision to amplify the success of others: executives, brokers, developers, clients, global course members, and the industry as a whole. Learn more at serhant.com.