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  • Agent
  • LIC#: BK3371525

PJ Smith

Luxury Real Estate Broker Associate in Naples, Florida

464 Bayfront Drive | Naples, FL 34102

About PJ Smith – Naples Luxury Real Estate Broker

PJ Smith is a luxury real estate Broker Associate based in Naples, Florida, specializing in luxury homes, waterfront properties, golf communities, and second homes throughout Naples and Southwest Florida. She represents buyers and sellers in high-value residential transactions with a strategic, data-driven approach and strong negotiation expertise.

With more than 20 years of experience as a residential and commercial real estate investor in Florida, Minnesota, and Indiana, PJ brings a unique business and investment perspective to every transaction. Her background includes serving as Executive Director for two government agencies and owning healthcare clinics, which gives her clients an added advantage in complex transactions that require leadership, compliance awareness, and precision.

PJ is widely trusted for handling probate real estate, divorce-related sales, estate properties, new construction, and luxury relocations, and she maintains a robust referral network across Florida and the United States. Her practice is especially well-suited for second-home buyers, relocating executives, investors, and families navigating life transitions.

Specialties

• Luxury homes in Naples, FL
• Waterfront and Gulf-access properties
• Golf and lifestyle communities
• Second homes and vacation properties
• New construction and redevelopment
• Probate and estate real estate
• Divorce and court-ordered property sales
• Luxury buyer and seller representation

Local Expertise

Naples, FL • Bayfront • Old Naples • Aqualane Shores • Port Royal • Park Shore • Moorings • Golf Communities • Waterfront Neighborhoods

Personal

Outside of real estate, PJ is an avid golfer (6 handicap), cyclist, adventure traveler and lifelong learner. She’s also a proud Frenchie mom to Birdie and Latte.

Real Estate Credentials

Licensing & Brokerage

  • Licensed Real Estate Broker (BK 3371525) | Since 2016
  • Broker Associate – Serhant Naples (March 2025 – Present)
  • Broker Owner – Naples Golf to Gulf Real Estate (2019 – 2024)

Leadership & Industry Recognition

  • 2023 NABOR Ad Miller Recipient Award for Advocacy
  • 2020 NABOR Committee Contribution Award
  • 2019 Florida Realtors Newcomer of the Year
  • 2018 NABOR REALTOR® Rising Star Award

Leadership Academy Graduations

  • 2024 NAR Leadership Academy Graduate
  • 2023 Florida Realtors NAR Mentee Class
  • 2020 Florida Realtors Leadership Academy Graduate
  • Leadership Collier Class of 2022 | Greater Naples Chamber of Commerce

Professional Leadership & Board Positions

Current Positions &  Roles

  • 2025 – 2027 | Appointed to the Big Cypress Basin Board by Governor Ron DeSantis
  • 2020 – 2026 | Florida Realtors Key Contact for Rep. Lauren Melo (HD82)
  • 2023 – Present | NAR Director
  • 2019 – Present | Florida Realtors Director
  • 2025 | Florida Realtors District Vice President (District 5)
  • 2025 | Chair, NAR Land Use, Property Rights & Environment Committee
  • 2025 | Member, NAR Smart Growth, Public Policy & Sustainability Committees
  • 2025 | NABOR Board of Directors
  • 2025 | Chair, NABOR Charitable Foundation & Chair, Investment Advisory Group

Advanced Real Estate Education & Certifications

  • Certified Probate Mastery
  • CLHMS Guild | Certified Luxury Home Marketing Specialist (GUILD Member)
  • RSPS | Resort & Second Home Property Specialist
  • GRI | Graduate REALTOR® Institute
  • CIPS | Certified International Property Specialist
  • ABR | Accredited Buyers Representative
  • SRS | Seller’s Representative Specialist
  • SRES | Senior Real Estate Specialist
  • PSA | Pricing Strategy Advisor
  • GREEN | Sustainable Real Estate Specialist
  • AHWD | At Home with Diversity®
  • E-PRO | Digital & Technology Expertise
  • FHFC | Florida Housing Finance Corporation 

Academic Background

  • B.S. | Urban Planning & Economics
  • M.S. | Integrative Healthcare
  • Ph.D. | Naturopathic Healthcare

Community Engagement & Board Service

  • 2019 – 2022 | City of Naples Design Review Board (Appointed Member)
  • 2019 – 2020 | Naples Women’s Club Board of Directors & Public Issues Chair
  • Ongoing Volunteer | Habitat for Humanity, Guadalupe Center, Youth Haven

Industry Memberships & Committee Leadership

  • National Association of REALTORS® (NAR)
  • Florida REALTORS®
  • Naples Area Board of REALTORS® (NABOR)
  • Canadian Real Estate Association (CREA)
  • Collier County Bar Association (Affiliate Member)
  • PAC Major Investor – Golden R (2018 – Present)

Past Leadership & Committee Roles

  • 2024 | NABOR President (Treasurer 2022, President-Elect 2023)
  • 2024 | NABOR Media Relations Chair
  • 2020 | NABOR RPAC Chair
  • 2020 – 2023 | Florida REALTORS® Land Use & Legislative Think Tank Committees
  • 2023 – 2024 | Florida REALTORS® Public Policy Committee
  • 2021 – 2022 | Florida REALTORS® Major Investor Committee (2022 Chair)
  • 2021 – 2023 | Resort & Second Home Property Specialist Committee (2024 Chair)
  • 2020 – Present | NAR Land Use, Property Rights & Environment Committee
  • 2022 | NABOR Economic Summit Committee
  • 2019 – 2024 | NABOR Budget & Finance Committee
  • 2019 – 2024 | NABOR REALTOR® & Florida REALTORS® Honor Society
What PJ Smith's Clients Say

Ms Smith was extremely knowledgeable, diligent and responsive. She gained knowledge about what I was looking for and was able to quickly locate numerous properties that fit my criteria. The whole process was efficient and no time wasted looking at properties that didn’t fit my criteria. Personable and made the whole process as if you were working with someone you had known for a while...

CJ

PJ is awesome, just awesome. It is rare to find a real estate agent that doesn't pressure you into making an offer on a house that YOU are not fully in love with. She is genuinely a sincere person who has your best interest in mind. My wife and I were very particular with our requirements and when we started to doubt we would find what we wanted, PJ kept chugging and she found us the ...

John

PJ is an absolutely amazing. She made our experience the best that you could possibly ask for. She listens and is extremely organized. We live in Ohio and were looking for a second home. We flew to Florida, and spent 3 marathon days with her. Our time was so much fun, yet so full of information, PJ goes above and beyond for sure. We found and purchased the perfect place. We are so ver...

Buyer

I am so happy we found PJ to help us with our relocation from LA. I am a real estate broker myself in Los Angeles, so my expectations were very very high. She met my expectations and more. Her biggest asset is that she is a great listener, never pushed us, always trying to understand our situation, She is smart and honest and points out the positives and negatives. She always replies ...

Yasuko

PJ Smith was very easy to work with, highly conscientious and helpful. She knew the neighborhood well and gave us all the information we needed to feel confident about this purchase.

Buyer

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