Luis Moran is a trusted San Francisco real estate advisor and community leader who has helped hundreds of buyers and sellers successfully navigate one of the country's most dynamic real estate markets.
A San Francisco native, Luis offers clients something increasingly rare: a lifetime of local knowledge combined with a strategic approach to negotiations, contracts, and market analysis. Consistently recognized among the nation's top-performing agents, he has been ranked in the Top 1.5% of agents nationwide by RealTrends Verified and named to the National Association of Hispanic Real Estate Professionals (NAHREP) Top 250 Latino Agents in the United States. He has successfully represented clients across all market segments, including a transaction exceeding $25 million.
Whether representing a first-time buyer, a growing family, an investor, or a luxury seller, Luis is known for providing thoughtful guidance, candid advice, and a steady hand throughout the process. Clients appreciate his ability to simplify complex situations, advocate for their interests, and help them make confident decisions in an ever-changing market.
Luis graduated from the University of California, Berkeley and earned his law degree from UC Berkeley School of Law. While his professional focus is exclusively on real estate, his legal education provides a unique perspective that helps clients navigate complex transactions with confidence and clarity.
Beyond serving his clients, Luis is deeply committed to the real estate profession and the San Francisco community. He currently serves as President of the San Francisco Association of REALTORS® and sits on the Board of Directors for the California Association of REALTORS®. He is also a Past President of the National Hispanic Organization of Real Estate Associates (NHORA), Past President of the San Francisco Rotary Foundation, and a member of the California State Bar.
For Luis, real estate is ultimately about people. Whether helping a first-time buyer purchase a place to call home, assisting a growing family with their next chapter, or guiding a longtime owner through a significant transition, he understands that a home is more than just an investment. It is where memories are made, traditions begin, and a sense of security and belonging takes root. Helping clients achieve that goal remains the most rewarding part of his work.
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