Jeremy Toney

Jeremy Toney is one of the most disciplined and strategically driven listing agents rising through the ranks of luxury real estate. As the founder of The LUX Group — an elite-level sales and marketing team within the SERHANT ecosystem — Jeremy has built a reputation for taking on the properties others couldn’t sell and delivering results that exceed expectations. Known for his cinematic marketing campaigns, razor-sharp pricing strategies, and relentless execution, he specializes in positioning high-value homes to outperform the market across North Carolina, South Carolina, and Florida.

In 2025 alone, Jeremy closed over $12 million in sales — including $4 million in December — with standout transactions like a $1.7M and $1.4M waterfront listing that solidified his presence in the region’s ultra-competitive luxury space. But what sets him apart isn’t just performance. It’s his journey. In 2021, Jeremy walked away from a decorated 17-year career in restaurant leadership and started his real estate career with no connections, no safety net, and nothing but a vision for what was possible. With six kids to provide for and zero room for failure, he bet everything on himself — and built The LUX Group from the ground up. That decision now powers every listing, every negotiation, and every standard his team lives by.

Today, Jeremy is known as a real estate tactician: a listing strategist with a deep understanding of how marketing, psychology, and timing intersect to create leverage for his sellers. His focus is on selling not just properties, but price points — delivering offers that align with each client’s financial and lifestyle goals. From failed listings to high-stakes luxury launches, his performance speaks through the numbers: million-dollar-plus homes sold on Lake James, Lake Hickory, Lake Norman, and more.

Backed by SERHANT’s global media engine, Jeremy blends local dominance with national exposure — leveraging cinematic media, advanced digital targeting, and high-performance branding to give every property a market advantage. His system isn’t built on flashy tactics. It’s built on structure, discipline, and elite execution — with one purpose: to sell your home for maximum value in minimum time.

Before real estate, Jeremy’s two-decade leadership career was marked by operational excellence, team development, and performance under pressure — managing multimillion-dollar business units with precision. That same rigor now drives The LUX Group’s internal culture: high standards, no excuses, and a promise to deliver what’s promised. At the center of the brand is one simple principle — follow-through is everything.

Jeremy is also the creator of The Millionaire Agent University, an advanced real estate training platform being designed to help agents scale through systems, structure, and strategic marketing. His mission is to empower agents who are serious about building long-term, high-impact careers — not just closing deals.

Outside of real estate, Jeremy is a father of six, an avid runner, and a believer in family-first freedom. His passion for leadership extends into the community as well, with plans to introduce SERHANT.Serves initiatives across the Southeast — using real estate as a platform to give back in meaningful ways.

For sellers, agents, and developers seeking a competitive edge — or for those simply looking to align with a team who does what they say and delivers what others can’t — Jeremy and The LUX Group are ready to lead the way.

To learn more about how Jeremy and The LUX Group can help you elevate your real estate results, reach out directly at (828) 358-6208 or [email protected].