Brandon Bogard

Brandon Bogard began his New York real estate career with rental apartments, building a business one relationship at a time. Raised in Texas, he arrived without an established network of wealthy clients. Referrals, resourcefulness, and a reputation for taking care of people became the foundation of his work.

Before real estate, Brandon worked for Christian Dior, dividing his time between New York and Paris. Fashion sharpened his eye for design and his understanding of how presentation shapes perception. A chance friendship with a real estate agent in his Lower East Side building introduced him to a profession where those instincts found a lasting purpose.

With his wife and business partner, Mallory, he built Bogard New York around the idea of a creative agency devoted to real estate. Their work centers on distinctive homes and new developments, particularly in downtown Manhattan and Brooklyn. Each property receives its own direction, informed by its architecture, the owner’s goals, and the people most likely to appreciate it.

Brandon’s approach often begins with recognizing what is already there. When a historic home remained unsold after two years, he saw that marketing built around an imagined renovation was obscuring its existing character. He recommended a quieter palette, less clutter, and renewed attention to the original woodwork. Within four months of that preparation, the house sold for $11.25 million, all cash, against an $11.5 million asking price.

Same house.
Different approach.

The same judgment applies to choosing the work. Brandon and Mallory consider whether their approach suits the property and the owner’s expectations. When another team would serve the homeowner better, they say so and help identify the right representation. Once engaged, they bring attentive service and direct advice, including the difficult conversations that help clients make informed decisions.

Many homeowners have returned for their fourth and fifth transactions. Developers in New York City and South Florida are among the firm’s most consistent repeat clients, trusting Brandon and Mallory with successive projects.

Outside work, Brandon is a former sponsored skateboarder, devoted Dallas Cowboys fan, and lover of jazz, hip-hop, and blues. Proud of his Texas roots and Cherokee heritage, he is endlessly curious about space and human consciousness. He shares that curiosity—and the life they have built—with Mallory, his partner in love, business, and life.

You don’t need a settled plan to begin a conversation. Whether you’re considering a move or planning a development, Brandon starts with your goals, your timing, and the questions you need answered. The first step is understanding what’s possible and what it would take to get there.