Achida's roots in the real estate industry run deep, as she grew up in Thailand within a family deeply involved in property investment and construction. With her grandfather as a real estate investor and her father as a building contractor, the industry was a constant presence throughout her upbringing. Her journey in real estate began in Thailand when she was 21 years old, involving activities that ranged from renting and purchasing to selling properties within her family.
Moving to London at the age of 22, Achida spent her early and mid-20s in the UK. She initially attended the University of the Arts London during her first summer there. Her academic journey continued with the attainment of a postgraduate certificate (CMI Level 7) in leadership and strategy from the Chartered Management Institute, followed by a Postgraduate Diploma in leadership and strategy from the University of the West of Scotland. She culminated her educational pursuits with a Master of Business Administration in international marketing from Coventry University, where she earned the esteemed Business Pitching Winner Award from John Watkins, Head of the Management & Human Resources Department.
While studying in the UK, Achida enriched her insights through employment at an asset management company nestled within the Mayfair neighborhood in London, fostering a profound understanding of financial dynamics. Transitioning to her late 20s, Achida made a pivotal move to New York City, immersing herself in the dynamic hospitality sector alongside her family, who owned a diverse range of restaurants across Manhattan, Queens, and Brooklyn. This experience provided her with invaluable insights into the intricacies of managing and operating businesses in a bustling urban environment.
Achida's knowledge-sharing spirit thrived as she served as a guest speaker on the subject of Business Pitching to undergraduate students at Prince of Songkhla University, occasionally. Beyond her professional pursuits, Achida's insatiable curiosity led her to traverse approximately 20 countries and explore around 60 cities. These journeys enriched her cultural sensitivity and global perspective, further amplifying her ability to connect and collaborate across boundaries.
Balancing her intellectual pursuits with an active lifestyle, Achida finds joy in a myriad of sports, including basketball, pickleball, golf, swimming, badminton, and table tennis. This multifaceted approach to life encapsulates her unwavering commitment to growth, exploration, and the pursuit of excellence.
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