On His Way to Owning California
REALITY TV star Ryan Serhant (right) is going Hollywood. The “Owning Manhattan” honcho. OG “Million Dollar Listing New York” star and real-estate brokerage founder launched his eponymous Serhant in California on Tuesday. It debuted with a whopping $2 billion in inventory across the Golden State, nabbing some of the state’s biggest brokers in the process. The new trophy listings include Palazzo di Amore, a $195 million, triple-gated Mediterranean villa on 25 acres in Beverly Hills, Gimme can reveal. The estate features a 6-acre vineyard, a 10,000-bottle temperature-controlled wine cellar with a tasting room, a 5,000-square-foot main bedroom suite, a 24-car garage — and more. It is now listed with Serhant founding broker Patrick Michael. Another new Serhant listing is a $13.5 million Lake Tahoe estate at 9902 Lake Street, in Kings Beach, listed by Amie Quirarte, a founding broker for Serhant in Tahoe. Serhant offices opened from Beverly Hills to Malibu and San Francisco, along with Orange County, San Diego, Palo Alto, Mill Valley and Tahoe — starting with 65 brokers and 15 founding brokers, who have collectively sold more than $2 billion in real estate within the last 12 months. The launch comes at a time when tech billionaires are fleeing California, in part, to evade a proposed billionaire tax on the ballot in November. While investing in California at this moment may seem counter-intuitive, it is anything but, Serhant said. Serhant is now a coast-to-coast company, with offices from New England to Florida, as well as Arizona and Nevada. California, he added, “wasn’t optional. It was foundational for our growth across the nation. We are doing it now at just the right time — and I’m excited to make the move.” The company generated $7.1 billion in sales volume in 2025 and has grown at more than 100% every year since its 2020 opening. It’s now in 16 states with more than 2,000 agents — with no franchises or purchases of other companies. Serhant was also the subject of a Harvard Business School case study into how he manages his time. He attributes the success in part to building “foundationally using AI instead of wrapping it.” The brokerage’s AI system “replaces all admin work so agents can spend all of their time with their clients, or their families. Instead of using eight different software tools, our agents use one, redefining how agents operate,” Serhant said, adding that “full in-house media production, generating content and gaining billions of impressions” also helps. Someone, he said, once likened the brokerage firm to a power plant “providing electricity to help agents build their brands with a Tesla power wall while everyone else is still shoveling coal.”